Search engine optimization (SEO) is the process of optimizing a website's technical configuration, content relevance, and link popularity in order to make it easier for users to find, more relevant, and popular when they search for products or services related to your business on Google, Bing, and other search engines. SEO is a powerful tool that can help your business reach more potential and existing customers with relatively low marketing costs.
The main goal of SEO is to attract search engine users who are looking for keywords related to your website. To do this, you need to create a solid SEO foundation and be patient as the benefits of your SEO strategy become evident. This includes optimizing the semantic markup of a website, building high-quality backlinks, and leveraging social media and SEO marketing. Additionally, you should be aware of the periodic SEO table which includes a list of toxins that detract from SEO best practices.
The key difference between SEO and paid advertising is that SEO involves an “organic ranking”, meaning you don't pay to be in that space. To help with this process, there are various platforms available that track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other SEO-related tasks.