Whether you've invested in SEO from the start or you're just starting out, it's still a major driver of traffic and leads to your website. Content optimization for search engines is alive and well. Old-school methods have been replaced by contemporary techniques that focus on how search engines “judge content” today. Although some SEO tactics that were effective in the past have stopped working, SEO has continued to evolve and reinvent itself to better match user intent, eliminating ineffective and spam tactics for the better.
To stay ahead of the game, it's important to keep up to date on all updates to Google's search algorithm. The easiest way to get your business to appear at the top of their searches is to optimize your website for SEO. Whether you started in technical or content SEO, it's likely that SEO work has become much more complicated than when you first entered the game. The Google search results page provides consumers with more relevant information than ever, which is an opportunity for more SEO if you're an expert.
Although there have been numerous changes to the way SEO is practiced now, to say that it is dead would be a big mistake. Companies that promised all the rankings in the world at ridiculous prices simply served to consider SEO as inadequate or as a waste of money. How you do this is up to you, but as long as you give your audience the answers they want, when they want and how they want it, you'll succeed in SEO. More recently, SEO Book shared an infographic with several marketers who claim that SEO is dead for one reason or another and why they are wrong.
These figures show a greater interest in SEO, but they also show that more and more companies are incorporating internal SEO. On the other hand, SEO costs relatively little as long as you have someone on your marketing team who understands how it works. SEO is what helps users find it in the first place, and even the best content is useless if no one ever sees it. Google updates have meant that the search experience is better for consumers, and as such, companies need to update their SEO strategies rather than dismissing them as ineffective.