Good SEO leads to a better user experience and can be a powerful form of inbound marketing. It helps companies reach their target demographic where they are already searching for brand search engines. Research is becoming an increasingly important element of SEO, and the importance of real-time research is growing. If you are creating an online jewelry store and want to rank for the keyword “jewelry”, your SEO will be more expensive and time-consuming than the SEO for children's jewelry aimed at “fine jewelry for children”. Old SEO techniques won't work anymore, so it's important to stay up-to-date and adapt your SEO strategy. SEO is made up of multiple elements, and understanding them is key to understanding why it is so important. You need a reliable SEO partner who understands your business and works with you to implement solutions designed to help you reach more people and earn more income online.
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they'll get from the work being done on their behalf. Another reason that SEO is essential is that all the time you spend generating great content and on-page optimization improves the usability of your site. In particular, SEO helps consumers when they need it, and implementing strong, quality SEO on a brand's website and digital properties will benefit brands and their marketing efforts. Even a site that hasn't had a lot of intense SEO recommendations implemented will improve over basic SEO best practices.
Recently, there have been claims that SEO is dead for one reason or another, but these are wrong. As long as you move with the times and adapt your SEO strategy, it's still one of the most effective, long-term marketing tools out there.