Meta tags are one of the most important elements of on-page SEO, particularly page titles. Each page has a title tag that appears in search results as a title. The meta description is a brief summary of the page that appears under the title in search results.
E-A-T, which stands for Experience, Authority, and Trust, is the framework that Google evaluators use to evaluate content creators, web pages, and websites as a whole. The title tag, an HTML tag that exists in the main section of each web page, provides an initial clue or context as to what is the current topic of the corresponding page you are on.
The title tag alone has little impact on organic rankings, which is why it is sometimes overlooked. Since the early days of SEO, meta descriptions have been an important optimization point. Meta descriptions, meta tags that provide a description of what the page is about, are often shown in the SERPs below the page title. While Google argues that meta descriptions don't help with rankings, there is anecdotal evidence that indirect attributes of better descriptions do help.
Do you want the content of your website to work well in search? Then start writing compelling headlines. Header tags are HTML (H1-H) elements that are used to identify headings and captions within the content of other types of text (for example, Header tags aren't as important to your site's ranking as they used to be, but these tags still play an important role for your users and your SEO. Writing SEO means writing content with both search engines and users in mind.
Targeting a specific term across multiple pages can lead to “keyword cannibalization”, which has some potentially disastrous consequences for your SEO. It's important to identify if there is keyword cannibalization on your website and resolve it immediately. Content audits can greatly help your SEO strategy and should be conducted on a regular basis. On-page SEO is important because many of the signals Google uses to position web pages to come from on-page elements.
The most important thing is the content of the page itself. Because on-page elements are the elements that your users interact with the most, it's worth putting in considerable effort to ensure that your on-page SEO works well. Page speed has been cited as one of the top SEO ranking factors for years. Google wants to improve user experience on the web, and fast-loading web pages will.
When it comes to on-page SEO, it means optimizing web pages for organic traffic and improving a website's ranking on search engine result pages. This covers optimizing a page's HTML, internal links, and metadata (meta description, meta title, keyword density) and uploading relevant, high-quality images and content. By combining all these aspects of a website, you get an optimized website thanks to on-page SEO.
On-page SEO depends on the actual content of the page which means that everything inside the site can affect SEO. These things include text, media, metadata, CSS, HTML code, JavaScript and so on. This is generally referred to as “content” although marketers often consider “content” as the main text of the page.
The structure of the URL is very important because it helps search engines understand relative importance and adds useful relevance to the given page. The URL must contain keywords that describe the content of the post. In addition, the URL should be short and friendly.
Keep in mind that a title tag is not similar to the H1 tag which is the title of your article on your site. Most websites keep them the same while some texts work better if the title tag is different from the H1 tag.
The meta description refers to a summary of your website and is often 160 characters long. With the latest algorithm update you can create 680 pixels (120 characters) for mobile devices and 920 pixels (about 158 characters) for desktop meta descriptions.
Also we shouldn't abuse header tags due to their many uses search engines will not identify the main content.
Images are used to make pages more captivating and interesting. They also offer space between paragraphs so your page isn't full of text and there's something to look at. Original images will significantly improve your on-page SEO. However if you don't have original images you'd better get images you use ensuring they are of high quality relevant to your content well positioned and perfect size.
Internal links are often lost when referring to on-page SEO however when your website grows it's important to create an internal linking process. This is because internal links make it easy for crawlers to discover your website explore new content and understand context of multiple pages.
The absence of internal links on your pages can have a negative impact on user's ability to address content on your website that is useful to them.
In conclusion On-Page SEO plays an essential role in any successful SEO strategy by optimizing webpages for organic traffic improving website ranking in SERPs optimizing HTML internal links metadata images content structure URL titles headers tags meta descriptions images keyword cannibalization content audits EAT framework etc.
