Search engine optimization (SEO) is a complex process that requires a deep understanding of the ever-changing algorithms of search engines. With more than 5.14 billion searches on Google every day, it's no wonder that businesses want to rank better in Google's search results. To help you get started, here are the most important ranking factors for SEO success.
Page speed is one of the most important ranking factors for SEO. Users expect a hassle-free browsing experience, so page speed is an important ranking factor. If your pages take too long to load, your bounce rate will increase and your ranking will drop. You can check yours with GTmetrix or Google PageSpeed Insights.
Backlinks are also an essential part of Google's ranking algorithm. Content and backlinks go hand in hand, since web pages without backlinks barely receive organic traffic. Quality backlinks from high-authority websites can increase your chances of getting a higher ranking. To get backlinks from high-authority sites, you can use guest blogging, broken link building, and content promotion.
The length of the content also influences where you rank in search results. On average, posts with 1,890 words are placed on the first page. To improve the structure and organization of your articles, you can use multiple headings and subtitles (H2, H3, H4, etc.) to group the content.
Matching the search intent of your content is also crucial for Google rankings. Search intent is basically what a user is looking for. For example, if someone searches for the best WordPress themes, you'll see that the results in the top 10 include lists. So, if you were to create content on any of the topics, it's important that it matches the search intent and that you create the right type of content.
Using keywords on your website is also an important ranking factor for Google. You should use keywords that are relevant to your content and use them naturally throughout your text. However, don't overuse them as this can have a negative effect on your rankings.
Google also takes into account mobile page speed when ranking websites. With 3.7 billion mobile Internet users worldwide, it's no surprise that Google has made this change. To improve the loading speed of your website, you can use a Content Delivery Network (CDN).
Domain authority (DA) is another important ranking factor for Google. It's a ranking metric that shows your site's experience on a particular topic and its ability to rank in search engines. You can increase the authority of your site by purchasing high-quality backlinks and creating high-quality content on relevant topics.
These are some of the most important ranking signals that Google's RankBrain uses to determine which websites to show at the top of search results. By following these tips and optimizing your website for SEO success, you can increase your chances of appearing in the top 10 results.