SEO stands for “search engine optimization” and is the process of improving a website to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. With the launch of mobile-first indexing and the imminent introduction of the Google and Core Web Vitals page experience update, it is essential to stay on top of SEO basics. Core Web Vitals are a set of standards that Google will use to evaluate whether a page offers a good user experience. Mobile-based indexing is now the new norm, as around 55% of all web traffic comes from mobile devices. Beyond Google and its algorithms, machine learning and automation are becoming a powerful combination for SEOs, providing real-time information and automating repetitive tasks. Additionally, E-A-T (Expertise, Authoritativeness, Trustworthiness) is not an algorithm but will have an indirect effect on rankings if best practices are not followed.
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