A Comprehensive Guide to SEO Concepts

SEO stands for “search engine optimization” and is the process of improving a website to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. With the launch of mobile-first indexing and the imminent introduction of the Google and Core Web Vitals page experience update, it is essential to stay on top of SEO basics. Core Web Vitals are a set of standards that Google will use to evaluate whether a page offers a good user experience. Mobile-based indexing is now the new norm, as around 55% of all web traffic comes from mobile devices. Beyond Google and its algorithms, machine learning and automation are becoming a powerful combination for SEOs, providing real-time information and automating repetitive tasks. Additionally, E-A-T (Expertise, Authoritativeness, Trustworthiness) is not an algorithm but will have an indirect effect on rankings if best practices are not followed.

Information architecture

is how you organize the pages of your website and links between them.

Search engine

optimization (SEO) is the art and science of getting pages to rank better in search engines like Google. SEO is the process of optimizing a website for search engines with the ultimate goal of ranking in the top positions of organic search engine results. This can help you identify the concepts that your target people are likely to be looking for, improving your chances of attracting a strong audience. As Google continues its momentum and focuses on the user experience, it is vital to success to understand how key SEO concepts help the end-user. I know from experience that beginners find it difficult to understand the concept of backlinks and their importance for SEO.