What are the concepts of SEO?

SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. From the launch of mobile-first indexing to the imminent introduction of the Google and Core Web Vitals page experience update, it's critical to stay on top of SEO basics. Scheduled to launch in June of this year, Google's Page Experience and Core Web Vitals is something that technical and non-technical SEO professionals should be aware of at the top now.

Core Web Vitals are a new set of standards that Google will use to evaluate whether a page offers a good user experience. Google has established that the minimum threshold must be met for all Core Web Vitals in order to benefit from the associated ranking signal. Google announced at the end of last year that mobile-based indexing is going to be the new norm. Around 55% of all web traffic comes from mobile devices, which is only expected to increase.

What you might not know is that having a mobile-friendly site is no longer enough, it must now be mobile-first. Beyond Google and its algorithms, machine learning and automation are becoming a powerful combination for SEOs, providing real-time information and automating repetitive tasks. While E-A-T is not an algorithm, it will have an indirect effect on rankings if you don't follow best practices that focus on ensuring your site has expert, authoritative content that users trust. With E-A-T, for example, you have to pay close attention to the knowledge graph.

Information architecture refers to how you organize the pages of your website. How you organize your website and the links between your pages can affect how different content on your site ranks in response to searches. Search engine optimization (SEO) is the art and science of getting pages to rank better in search engines like Google. Because search is one of the main ways people discover content online, ranking higher in search engines can lead to increased traffic to a website.

SEO is the process of optimizing a website for search engines. The ultimate goal of SEO is to rank a website in the top positions of organic search engine results. This can help you identify the concepts that your target people are likely to be looking for, improving your chances of attracting a strong audience. As Google continues its momentum and focuses on the user experience, it is vital to success to understand how key SEO concepts help the end-user.

I know from experience that beginners find it difficult to understand the concept of backlinks and their importance for SEO.