A Comprehensive Guide to On-Page SEO

On-page SEO (search engine optimization) is the process of optimizing the pages of your website to improve ranking and user experience. This is the opposite of off-page SEO, which refers to optimizing off-site elements such as backlinks and social media mentions. On-page SEO involves aligning specific elements of the page, such as title tags, headings, content, and internal links, with keywords. Structured data, or schemas, helps Google better understand your content, so it should be a crucial part of your on-page SEO audit. On-page SEO is essential for any website that wants to rank well in search engine results. It involves optimizing the content and structure of a website to make it more visible and relevant to search engines. This includes optimizing title tags, content, internal links, and URLs. It also involves creating content that answers users' questions and is optimized for specific keywords. Targeting a specific term across multiple pages can cause “keyword cannibalization”, which has some potentially disastrous consequences for your SEO. To avoid this, you should focus on one keyword per page and use variations of that keyword throughout the page. Additionally, you should use an H2 tag to wrap your target keyword in order to maximize its impact. Internal links are also important for on-page SEO because they send readers to other pages of your website, keeping them available for longer and therefore telling Google that your site is valuable and useful. If you have a website for your online business, you should also consider using a tool to organize and crawl the various elements of SEO on-page. Finally, it's important to remember that on-page SEO is just one part of a successful SEO strategy. You should also focus on off-site SEO elements such as backlinks and social media mentions in order to maximize your visibility and search traffic. Use our free tool to calculate your score in less than 60 seconds and start improving your on-page SEO today!