On-page SEO, also sometimes referred to as in-place SEO, is the process of optimizing the content of your website. This includes body text, keywords, headings, meta titles, meta descriptions, images, and more. On-page SEO helps search engines understand the content of your site and can reward you with higher rankings for relevant search queries.
Off-page SEO is everything that doesn't happen on your website. It's about creating exposure and trust for your company, which can lead to more visitors and sales. Link building is a popular off-page SEO technique, which involves getting other reputable websites to link to your site.
Technical SEO refers to actions taken to help search engines crawl your website and improve user experience (UX). As search engines become more complex, these requirements change, so technical SEO is constantly evolving. Technical SEO ensures that search engine crawlers can crawl and index a website without any problems.
Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It's about increasing your online presence in your community and promoting your products or services to local customers. Local SEO techniques include writing custom local landing pages, optimizing local profiles, spamming Google Maps, creating local links, and more.
Mobile SEO isn't a different type on its own, but a subset of mobile-specific SEO. It involves optimizing your website for mobile devices so that users have a good experience when they visit your site from their phones or tablets.
White hat SEO refers to all optimization techniques that meet Google search engine guidelines. While it takes time to see results, white hat SEO is sustainable and creates genuine goodwill around your brand. Examples of white hat SEO techniques include creating useful and relevant content after conducting thorough keyword research, obtaining links from high-authority sites based on the merits of your content on the page, and so on.
Post-COVID-19 digital marketing is going to be increasingly important and those who can drive the most traffic to their sites will be the winners. On-page SEO is one of the most common strategies companies focus on for their sites. It involves optimizing elements on your site such as body text, keywords, headings, meta titles, meta descriptions, images, URL structures, internal linking, and meta description optimization.
Off-page SEO refers to everything you do off-site for better results and higher rankings in Google's SERPs. It includes working on external ranking factors such as creating links from trusted sites on the same domain as you, successful social media marketing, getting customers to give you positive reviews on various online forums, and so on.
To maximize the effectiveness of your SEO efforts it's important to understand the different types of SEO and how they work together. Technical SEO helps search engine crawlers crawl and index a website without any problems. Content SEO is all about improving the quality of content while On-Page SEO involves optimizing elements on your site such as body text, keywords, headings, meta titles, meta descriptions, images, URL structures, internal linking, and meta description optimization.
Off-page SEO involves working on external ranking factors such as creating links from trusted sites on the same domain as you and successful social media marketing. Local SEO focuses on increasing online presence in a specific area while Mobile SEO optimizes websites for mobile devices. White hat SEO refers to all optimization techniques that meet Google search engine guidelines.
By understanding the different types of SEO you can create an effective strategy that will help you achieve better rankings in SERPs and drive more traffic to your site. With the right combination of techniques you can ensure that your website is visible to potential customers and that it ranks highly in search engine results pages.