Businesses look to search engine optimization, or SEO, to help gain more awareness and get their company to a higher place in the rank of a search engine. SEO is used through search engines such as Google, Yahoo, MSN, Bing, etc. Search engine optimization uses keywords that attract a user to the company. But one of the main visual elements of a site is white space.

White space is simply space on a page that doesn't occupy text, images, or other visual elements. Imagine the difference between a page full of text and a page divided into small blurbs and paragraphs. Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn't meet this expectation, you'll have quite a few users bouncing around your site, which will tell Google that your site isn't useful to them, causing it to rank lower.

What is SEO?

SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better the visibility of your pages in search results, the more likely you are to attract attention and attract potential and existing customers to your business.

How Does SEO Work?

For example, we regularly create content on SEO, but it's hard to rank well on Google for such a popular topic with just this acronym. We also risk competing with our own content by creating multiple pages that point to the same keyword and potentially the same SERPs. Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you're reading right now), and other sub-topics within the SEO umbrella.

What is a Keyword?

The key phrase or focus keyword is the term with which you want your website to rank higher in search engines. When users search for that phrase on Google, for example, on Google, your page should appear at or near the top of search results. Make sure you use a keyword that people use on Google, Yahoo, and other search engines.

Link Building

Link building: Because links from external websites (called backlinks in the SEO language) are one of the main ranking factors in Google and other major search engines, obtaining high-quality backlinks is one of the main levers that SEO has.

Website Optimization

Website optimization is a broad term that refers to the technical practices of SEO and on-page SEO that serve to make web pages in the best shape for Google. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other SEO-related tasks. The recently updated periodic SEO table also includes a list of toxins that detract from SEO best practices.

The Difference Between SEO and Paid Advertising

The key difference between SEO and paid advertising is that SEO involves an “organic ranking”, which means you don't pay to be in that space.

SEO Reports

The image below is an example of an SEO report by Ahrefs, which provides an overview of the progress of link building of SEO efforts. Your SEO report may contain metrics such as organic traffic results, the SEO status of your website, the generation of inbound links, and also address any areas where growth has slowed and that need to be addressed for improvement in the future.

Monthly SEO Plans

With a monthly SEO plan like the one above, plus a follow-up document such as a search statistics report, you can develop and execute an efficient SEO strategy.