What is SEO in Marketing and How to Optimize It?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website, the relevance of the content, and the popularity of links so that its pages can be easily found, more relevant, and popular for users' search queries and, as a result, search engines rank them better. In simple terms, it means improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better the visibility of your pages in search results, the more likely you are to attract attention and attract potential and existing customers to your business.

An SEO marketing strategy is a comprehensive plan to boost website traffic through search engines. It involves both on-page strategies, which use intent-based keywords; and off-page strategies, which get inbound links from other websites. SEO focuses on unpaid traffic (known as natural or organic results) rather than direct or paid traffic. Unpaid traffic can originate from different types of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

By employing tried and true SEO tactics, organizations can improve their visibility and ranking within major search engines. Technical SEO for larger and more complicated sites is really its own discipline, but there are some common errors and problems that most sites face that even small and medium-sized companies can benefit from knowing. Through trial and error over time, marketing SEO experts effectively reverse engineer aspects of these algorithms to isolate best practices for marketing.

If you have a large and complex site, focus on getting the technical SEO right (or hire someone who can). By digging a little deeper into the data, it becomes clear that marketing SEO is an exceptionally powerful tool. SERP tracking and analysis for SEO experts, STAT helps you stay competitive and agile with up-to-date information. There are some vital things you need to set up before you start improving the SEO of your Shopify store.

Unlike paid search ads, you can't pay search engines to get higher organic search rankings, meaning SEO experts have to put in the effort. Optimizing your site for SEO can be intimidating and tedious, but it's really about understanding how search engines work and how they use them and implementing that information into the text of your pages, then methodically executing some fully accessible backend tweaks. So once you start writing your amazing SEO content and get all these steps in place, how do you keep track of how well it's working? As major search engines have evolved over time, content has become one of the best ways to improve marketing SEO. While it may seem like a laborious task to set goals, measuring them can really help you progress with your SEO in the long run.

You can usually see the results of SEO efforts once a search engine has crawled and indexed the web page. When they ask me to explain what SEO is, I often choose to call it a strategy to make sure that when someone searches Google for your product or service category, they find your website. Google also makes a little more of this data available in its free Google Search Console interface (if you haven't created an account yet, this is a very valuable SEO tool both for digging up search query data and for diagnosing various technical SEO problems; learn more about Google Search Console here).